Case Study

Integrating Virtual Production Technologies at StartUp Croydon

CJP Broadcast Service Solutions partnered with StartUp Croydon to develop a state-of-the-art virtual studio and post-production facility. This initiative is a cornerstone of Croydon’s Creative Digital Lab, designed to provide advanced production capabilities to local businesses, cultural enterprises, and community groups. By offering access to cutting-edge virtual production technology, the facility supports the growth of Croydon’s creative economy and encourages innovation across multiple sectors.​
StartUpCroyden DCL CJP 02

The Vision

CJP Broadcast Service Solutions partnered with StartUp Croydon to develop a state-of-the-art virtual studio and post-production facility. This initiative is a cornerstone of Croydon’s Creative Digital Lab, designed to provide advanced production capabilities to local businesses, cultural enterprises, and community groups. By offering access to cutting-edge virtual production technology, the facility supports the growth of Croydon’s creative economy and encourages innovation across multiple sectors.​

StartUpCroyden DCL CJP 04

The Challenge

The project faced challenges in adapting the existing space to accommodate advanced virtual production technology while maintaining flexibility for diverse creative projects. Integrating sophisticated equipment like an LED wall and real-time graphics required careful planning for seamless operation. Additionally, it was crucial to ensure the facility was accessible to both experienced professionals and newcomers, balancing technical sophistication with ease of use.​
StartUpCroyden DCL CJP 04

The CJP Solution

CJP Broadcast Service Solutions delivered a comprehensive, versatile virtual studio equipped with the latest technology, designed to meet the diverse needs of the creative community.
StartUpCroyden DCL CJP 01
LED Wall

The studio features a 4.5m x 2.5m LED wall, built with Absen panels and driven by a Brompton processor. This setup provides high-resolution visual fidelity, ensuring seamless integration between physical and virtual elements in productions. The LED wall enables users to create dynamic backgrounds and immersive environments suitable for a variety of content styles.

Graphics Software

CJP integrated Mo-Sys VP Pro software, incorporating the Unreal Engine for photorealistic real-time graphics rendering. This advanced software allows users to generate virtual environments, apply set extensions, and enhance production quality without the need for costly physical sets.

Cameras

To ensure high-quality capture, the studio is equipped with Blackmagic Design Ursa cameras. These cameras offer broadcast-quality imaging, making them ideal for live productions, promotional videos, and content creation for digital platforms.

Camera Tracking

The Mo-Sys StarTracker Max was integrated to enable precise virtual background tracking, ensuring real-time alignment between camera movements and the virtual environment. This system enhances realism and interactivity, making it easier for creators to blend physical and digital elements seamlessly.

Additional Equipment

CJP supplied a comprehensive lighting rig, Behringer audio equipment, and Blackmagic video servers for recording and content management. The post-production suites are equipped with Apple Mac Studio and Mac Mini processors, running software from Apple and Adobe for editing, colour grading, and sound production. This complete setup ensures a professional, end-to-end workflow from production to post-production.

“The Creative Digital Lab has become a vital resource for our community, offering cutting-edge virtual production capabilities that were previously out of reach for many local businesses and creatives. We’re proud to provide a space that not only meets the technical needs of seasoned professionals but also invites those with new ideas to explore and experiment. This facility is more than just a studio; it’s a hub for innovation and collaboration in Croydon.”​

Saffron Saunders, CEO, StartUp Croydon

Solent University CJP 04

Why CJP?

Experts in Virtual Production System Integration

With years of experience delivering virtual production systems, CJP Broadcast is a trusted partner to universities, broadcasters, and corporate clients. We don’t just integrate technology – we design systems that are reliable, efficient, and built to deliver real creative and operational value from day one.

Our hands-on approach means every project is tailored to its environment, with long-term support to keep your setup running smoothly and adapting as your needs evolve.

Solent University CJP 04

Speak With Our Team

Whether you’re looking for a complete virtual production setup or need support with specific components, CJP Broadcast is here to help. Get in touch to discuss your project and discover how we can create a system that works for you.

Area of Interest

CJP Broadcast