CJP Broadcast has been appointed as the official UK channel partner for Xsens Entertainment, expanding its role with the motion capture technology provider beyond education into the wider film, television, games and production markets. 

Having initially worked with Xsens as a value-added reseller focused on education, the partnership has grown significantly in recent years through virtual production and motion capture projects across the UK. As the official UK Entertainment channel partner, CJP Broadcast will now supply the Xsens portfolio across a broader range of markets and applications. 

“Motion capture is becoming an increasingly important part of modern production workflows across multiple industries,” said Kieran Phillips, Director of Sales & Marketing at CJP Broadcast. “Our relationship with Xsens has developed naturally over time through the work we’ve been doing in virtual production, education and content creation environments. Becoming the official UK Entertainment channel partner allows us to support customers across the wider production industry.” 

Allan van de Laak, Channel Sales Manager at Xsens, added “CJP Broadcast has already demonstrated a strong understanding of the Xsens ecosystem and the wider production market. Their experience makes them a valuable partner for Xsens in the UK, and we look forward to continuing to grow the relationship together.” 

CJP Broadcast will provide consultation, integration, training and support services for Xsens Entertainment solutions across the UK.