Industry Predictions 2025
Virtual production (VP) has rapidly transformed the way content is created across education, corporate, and entertainment sectors. In TVBEurope’s latest article, Kieran Phillips, Director of Sales & Marketing at CJP Broadcast, reflects on the standout trends of 2024, including the growing adoption of VP in the UK and its role in streamlining workflows, achieving sustainability goals, and addressing the skills gap by equipping students with cutting-edge expertise.
Looking ahead to 2025, Kieran highlights exciting advancements in VP technology, including LED volumes, motion capture, and real-time rendering. These innovations are expected to make VP even more accessible, paving the way for its use beyond media production, with applications in business training, immersive marketing, and product design.
Kieran also shares thoughts on new trends shaping the media and entertainment industry, such as the integration of augmented reality (AR), AI-assisted creative workflows, and a greater focus on inclusivity and accessibility.
Dive deeper into these insights and more by exploring the full article.