CJP Broadcast, a UK-based leader in virtual production, broadcast facilities, and content digitisation, has officially joined forces with 3Particle, an independent Malaysian company specialising in event activation and digital creation within immersive creative technology.
This strategic collaboration is aimed at unlocking regional opportunities across broadcast solutions and virtual production, bringing together the strengths of both organisations to deliver cutting-edge services and solutions for clients worldwide.
By combining CJP’s proven experience in delivering numerous virtual production and broadcast studio designs and builds across the UK with 3Particle’s expertise in merging creativity and technology for content integration, the partnership forms a strong foundation to create more prominent and robust solutions for global clients.
The agreement was formalized during the Xsens Partner Summit 2025 in the Netherlands, with a commemorative photo taken at the iconic De Grolsch Veste, home of FC Twente in Enschede
“This partnership allows us to deliver even greater value by combining CJP’s broadcast technology with 3Particle’s creative expertise,” said Kieran Phillips, Director of Sales & Marketing at CJP Broadcast. “It also supports our regional expansion strategy, enabling us to serve Asia more effectively while offering broadcasters and creators complete, innovative solutions.”
Through this partnership, CJP Broadcast and 3Particle will explore opportunities for joint projects, knowledge sharing, and co-development of solutions that empower broadcasters, educators, corporations, and event organisers to fully embrace next-generation content creation workflows.
“Working with CJP strengthens our mission to connect creativity and technology,” said Ts. Carl Loo , Founder and Creative Technologist of 3Particle. “Together, we can drive regional and global growth, push the boundaries of storytelling, and unlock new opportunities for the broadcast and virtual production industry.”
Key Remarks:
- Elevating broadcast and immersive technologies to global standards.
- Expanding access to virtual production expertise for regional and international clients.
- Driving innovation by combining proven broadcast solutions with creative digital activations.
