Evolving workplaces, emerging technologies: Installation

In a recent Installation article, CJP Broadcast Service Solutions highlighted the growing significance of virtual production (VP) in the corporate market. As companies continue to adapt to digital transformation, CJP provides comprehensive, vendor-agnostic solutions tailored to enhance corporate content creation capabilities. These services include consultation, design, installation, and support for advanced AV installations and VP solutions.

Kieran Phillips, Director of Sales & Marketing at CJP, emphasised the shift towards using VP to create engaging, interactive content that aligns with sustainability goals. VP technology is becoming essential for producing promotional videos, virtual events, and immersive presentations, both externally and internally. It offers significant cost savings, creative flexibility, and improved production efficiency.

Looking ahead, CJP anticipates growth in VP applications such as virtual product launches, interactive training programmes, and sophisticated data visualisations. Additionally, CJP supports university projects to equip new talent with hands-on experience in industry-grade studios, helping to bridge the skills gap in VP.

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